Keith Croft FPFS

Keith Croft FPFS


T: 01952 897377
M: 07815 075793


For more than two decades I have been fortunate enough to work with some of the world’s largest Banking and Wealth Management organisations, this has given me the opportunities to develop my knowledge and experience alongside some of the greatest minds in financial services, which has enabled me to build up my knowledge as a Chartered Financial Planner and a Fellow of the Personal Finance Society.

That said, what has really made my career special is the clients I have been lucky enough to advise. Ever since the beginning of my career, as a Banking/Mortgage Adviser with Halifax Building Society, to now as the founder of Croft and Oakes Financial Planners, I have always strived to provide an honest, unbiased, professional and friendly approach to clients when advising on their financial needs.


Whilst I always encourage a holistic approach to financial planning, my career path has meant that I have developed certain areas of expertise, particularly in the fields of Inheritance Tax Planning, Trust Advice, Pensions Solutions and Investment Planning.


I have lived across the Shropshire Area for most of my life (Newport, Edgmond, Telford and Shrewsbury).

I have been married to my wife Chris for nearly 30 years and we have two grown up daughters who are now establishing their own careers as a Solicitor and Teacher.

I enjoy the occasional game of golf and my wife and I have recently joined an Archery club in Church Stretton to give us a fresh challenge, you can also find us in the Shropshire hills walking our dog Charlie.


Chartered and Independent
Financial Adviser
(2016 – present) Croft & Oakes

Chartered and Independent
Financial Adviser
(2014 – 2016) Derwent Financial Planning

Wealth Management Adviser
(2010 – 2014) Lloyds Wealth Management
• Specialised in Inheritance Tax Planning and Pension Transfers
• Advice to high-net worth clients from Halifax and Lloyds Private Banking
• Advised on corporate investments, pensions planning and succession planning

Inheritance Tax and Pensions Specialist
(2008 – 2010) Bank of Scotland
Investment Services

Senior Personal Finance Adviser
(2000 – 2008) Halifax Building Society

Personal Finance Adviser
(1997 – 2000) Halifax Building Society

Banking / Mortgage Adviser
(1993 – 1997) Halifax Building Society


Personal Finance Society (PFS)
Fellow – FPFS

The Chartered Insurance Institute (CII)
Chartered Financial Planner

Certificate in Mortgage Advice
Cert CII(MP)

Advanced Diploma in Financial Planning
AF1 – Personal Tax and Trust Planning (CII)
AF3 – Pension Planning (CII)
AF5 – Financial Planning Process (CII)

Diploma in Regulated Financial Planning
J01 – Personal Tax (CII)
J02 – Trusts (CII)
J04 – Pension Funding Options (CII)
J05 – Pension Income Options (CII)
J06 – Investment Principles, Markets and Environment (CII)
J08 – Financial Planning Practice (CII)
R01 – Financial Services, Regulation and Ethics (CII)

Advanced Financial Planning Certificate
H15 Sales Management & Supervisor

Certificate in Financial Planning
CF1 – UK Financial Services, Regulations, and Ethics
CF3 – Financial Protection (CII)
CF4 – Retirement Planning (CII)
CF5 – Integrated Financial Planning
CF6 – Certificate in Mortgage Advice (CII)